The Viral Algorithm: How AI is Transforming Social Media

Social media connects billions of people. AI determines what they see and how they engage.

Content Discovery

• Recommendation Engines: AI surfaces content users are likely to engage with.
• Trend Detection: Identify viral topics before they peak.
• Personalized Feeds: Every user sees a unique content stream.

Content Moderation

• Harmful Content Detection: AI identifies hate speech, misinformation, and abuse at scale.
• Context Understanding: AI increasingly understands nuance and cultural context.
• Appeal Automation: AI assists in reviewing content moderation appeals.

Influencer Marketing

• Influencer Matching: AI identifies creators whose audiences match brand targets.
• Fake Follower Detection: Identify accounts with inauthentic engagement.
• Campaign Performance: AI predicts and measures influencer campaign ROI.

At ZharfAI, we help brands navigate social media intelligently and authentically.